Fashion News: Amazon Fashion Appoints Chiara Ferragni for its European Spring/Summer 2016 Campaign


Last month, Amazon Fashion appointed founder of and digital fashion icon, Chiara Ferragni, as its European brand ambassador for Spring/Summer 2016 (SS16). Ferragni will feature in Amazon’s media ad campaign for fashion across Europe, and the items worn by Chiara in the campaign will be available to buy from Amazon’s five European websites starting March 8,

Ferragni visited Amazon’s state of the art European Fashion Photography Studio in London, to shoot the campaign with photographer Cass Bird and i-­D magazine’s Fashion Editor, Julia Sarr-­Jamois. She modeled her favorite pieces for SS16 which include an embellished jumpsuit and tailored mini dresses from brands including Gestuz, Selected Femme, Tommy Hilfiger, and new-to-­Amazon Fashion, Keepsake.

“Chiara is a smart business woman with a strong sense of personal style and is a great advocate for our ‘Don’t look like me, look like you’ campaign” said Juliet Warkentin, Director of Brand & Creative, Amazon Fashion Europe.

“I’m delighted to be working with Amazon Fashion” said Chiara. “Thanks to online retailers like Amazon, fashion is more accessible than ever, which is really exciting as fashion inspires a lot of people. Nowadays don't need to live in a fashion capital of the world, have lots of money, or to be able to shop during certain hours. With online retail, it’s possible to browse and shop for fashion anytime of the day, from pretty much anywhere."

Fashion is one of Amazon’s fastest growing categories and during recent years large numbers of brands have partnered to sell their items on Amazon’s websites. Amazon’s brand offerings across its Europe websites include Mango, French Connection, Hugo Boss, New Balance, Levi’s, Tommy Hilfiger, Puma, Gucci watches, and Missoni shoes. Customers ordering fashion sold by Amazon enjoy free returns and a wide range of convenient delivery options including unlimited one-­day delivery for Amazon Prime members.

 Source (Press release, video and image): Amazon Europe via

**Please be aware this is about the five Amazon Europe websites, UK (, France (, Germany (, Italy (, Spain (, and BuyVIP (an Amazon company) **

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