Budget Beauty: Wet-n-Wild Photo Focus Foundation Review






You might have seen, read, or heard a lot of talk about the latest foundation from Wet-n-Wild for a few months now. The reviews have been mostly. YouTubers seem to love it. Written reviews on store sites and review sites like Influenster have had more mixed reviews but are still positive overall. I figured since Wet-n-Wild is on the cheaper end of the drugstore makeup price range I could part with $5.99. Are you ready to learn more about this buzz-worthy drugstore foundation?

The Primary Purpose of Wet-n-Wild's Photo Focus


Wet-n-Wild created Photo Focus foundation to prevent that white ghost face you see on people when their picture is taken with flash. The foundation is designed to have your makeup looking the same under different types of lighting conditions.

The formula is also supposed to give you flawless coverage that requires no filter. The finish is formulated to be matte. It has a light diffusing complex that helps to minimize lines and imperfections, hence the flawless claims.

My Experience Applying Photo Focus Foundation in Amber Beige


Wet-n-wild's Photo Focus foundation already makes application easy with the spatula applicator which helps you to not apply too much at once. I decided to apply the foundation using my Sillisponge and my Real Techniques sponge. Photo Focus applies easy. It smooths over your skin using the Sillisponge. It blends evenly without any streaking with a beauty sponge.



The coverage is light to medium. Fortunately, it is buildable. I used one layer all over and a second layer on specific areas. I had no issues with layering this foundation. It still blended well with no lines showing where I used more foundation at.




Photo Focus Finish and Wearability


I have combination skin that leans on the oily side. Bearing this mind, I found that Photo Focus gave me a soft matte finish that looked more natural. Even though, I had a soft matte finish, the foundation did not provide any oil-control.

However, it doesn't claim to provide this either. With using a mattifying primer, the Photo Focus foundation, and a matte setting powder, I still needed to blot oil and refresh after about four hours of wear. The color stayed true even with two blotting, for 12 hours. Unlike many foundations I've tried, this did not oxidize drastically changing the tone of the foundation.

My Final Thoughts on Wet-n-Wild Photo Focus Foundation in Amber Beige


I can see what the hype is all about over this foundation. Seriously, who would expect for a foundation that costs under $6 to be easy to apply, give a matte finish, does not settle into fine lines or make pores look larger? I sure as hell didn't! The most surprising part for me is that Photo Focus never oxidized or changed color on me after a few hours.

For me, there is only one con, the smell is a bit petroleum-like. It is not a strong smell and goes away. If you are scent sensitive this could be a deal breaker for you. Other than the smell this foundation still gets an A from me.


I don't just want you guys to take my word for it. Check out these two reviews of Wet-n-Wild's Photo Focus foundation:









Wet-n-Wild Photo Focus Foundation in Amber Beige is my new favorite drugstore foundation. What drugstore foundation is your favorite?









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