Hey lovelies! ICYMI, it seems that Kat Von D is in yet another social media disagreement with a beauty brand. No, it is not with Jeffree Star again. This time it is the UK beauty brand, Makeup Revolution. The beef has to do with Makeup Revolutions new Ultra Eye Contour Light & Shade palette.
Where's the Beef? 🐮
Von D took to Instagram to call out Makeup Revolution for knocking off her popular Shade & Light palette. Here is what she had to say on Instagram:
"Hey @makeuprevolution - I don't remember the tails being this heavy when I first got this coat."
She went on to add some colorful hashtags to further show her anger. Her is the screenshot for posterity:
Did Makeup Revolution Fire Back? 🔥🔥🔥
Not yet. It is unlikely that they will. This is not the first time -- probably not the last time -- Makeup Revolution has made a dupe of higher end cosmetics. Cosmopolitan UK wrote about how makeup lovers on Twitter noticed that the company created a lipstick whose packaging was pretty much a knockoff of the rose gold tube Charlotte Tilbury uses.
Makeup Revolution's take on all of the dupe talk is that, "Dupes are a recognized and celebrate part of the fashion and beauty industry, and consumers love them." This is true. Von D's Shade & Light palette and Tilbury's lipstick packaging are not the only "dupes" Makeup Revolution makes. They have dupes for popular Urban Decay, Too Faced, Lorac, and Kylie Jenner products.
People are Not Quite on Kat Von D's Side with This Issue 🕶
While some fans of Von D's agree with her about it not being cool that Makeup Revolution allegedly copied her Shade & Light palette, many others feel like Von D is being a bully. The consensus is that not everyone can afford her makeup so if a company makes a dupe there is room in the industry for it. Many feel it is not hurting her pockets because the ones buying the dupes can't afford her makeup anyway. I will embed her dupe Facebook post here so you can go directly to the comments:
Here are a few tweets from people who are happy for the Shade & Light dupes:
Can't believe how Kat Von D acted over the makeup revolution palette dupe. I love my "cheap ass" makeup revolution products!— Jaclyn Turner (@jaclyndeann) March 20, 2017
why is Kat Von D mad, makeup revolution have made dupes for every naked palette, Lorac pro palettes, you ain't that special sweetie— rae✧ (@ridleyrivas) March 20, 2017
I'd rather give Makeup Revolution money than KVD 😎😎😎😎😎https://t.co/pChUCWxgr4— heather is 😢☇ (@wraparoundcurl) March 21, 2017
kat von d soooooo mad for what? makeup revolution is that bitch. deal with it sis.— Brianna Taylor (@btaylorbeauty) March 21, 2017
Loool @ Kat Von d. Makeup revolution do dupes for everything. Not their fault ur salty bc MUR's pigmentation is better 💁💁— Savannah (@OkaySavannxh) March 20, 2017
What do you think lovelies? Is Kat Von D being catty? Is Makeup Revolution taking their dupes too far?