Yesterday, February 9, Adidas introduced Avenue A, a quarterly subscription box service for women. Avenue A is a curated box containing running and training products. Adidas says that this sub box will also improve your shopping experience by "Providing seasonal looks directly to female athletes at the click of a button."
Each Avenue A box will be curated via a collaboration with fashion-forward trendsetters and trainers who will hand-pick the products for each box exemplifying style and performance. The first Avenue A box is curated by New York-based fitness artist, Nicole Winhoffer.
"I get a lot of inspiration from what's around me," said Winhoffer. "I love cultures and I combine different styles, cultures, dance, and performance into my own unique style." Regarding her involvement with Avenue A, Nicole said, "The brand is paying attention to a woman's need to be stylish, confident and one of a kind. They're doing it in a really cool new way."
|Image Credit: Adidas|
The spring 2016 Avenue A box features the PureBOOST X running shoe. The other items in the box are a mystery at this time. The sub box does state you will receive at least three premium items. Therefore, you know you will be getting more than just the PureBOOST X, which alone costs $120 if you were to buy them from Adidas directly.
Each Avenue A sub box costs $150 each. You can cancel your subscription anytime. What items would you like to see in the Avenue A sub box from Adidas? I for one would not mind seeing a couple of items from the Rita Ora line in there. Check out this collage from the Dubai launch of her newest collection for Adidas.
|Image Collage Credit: Warren Little; 2016 Getty Images via Image.net All Rights Reserved|
Main Image Credits: Adidas
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