Let's hope their new pricing strategy can keep the retailer afloat. Honestly, I think more people may be willing to shop at JCPenney with this new "everyday" price strategy. they may as well since former budget friendly retailer Kohl's is becoming more expensive. They have fashion show costs to recoup from their showing at New York Fashion Week.
Fitch drops J.C. Penney's credit rating to "junk" - Yahoo! News